Case studies
DuPage County Board Chair
Deb Conroy
The Paladin Political Group helped Deb Conroy make history as the first woman elected as the DuPage County Board Chair.
Logo and Branding
Strategic Consulting
12 pieces of direct mail
Digital Advertising
%
Initial Name Recognition and Support
Outspent by Opposition
%
Increase in support after messaging
The collaboration
When we began this campaign, Rep Conroy had a favorable rating of 17 percent in the polls with 73 percent saying they were unable to rate her, despite her being a current State Representative. The campaign started out with a massive hurdle to increase name recognition quickly.
How we solved it
We together a robust mail plan and digital advertising plan to:
-Boost name recall by introducing Deb Conroy as an engaged local leader with a track record of working on behalf of the voter.
-Highlight the differences between Conroy and Hart
-Focus on the issues voters care most about as reflected in the poll.
Engaging content
Despite being outspent 2:1, Conroy made history being elected the first woman as Dupage County Board Chair.
DuPage County Board Chair
Deb Conroy
The Paladin Political Group helped Deb Conroy make history as the first woman elected as the DuPage County Board Chair.
Logo and Branding
Strategic Consulting
12 pieces of direct mail
Digital Advertising
%
Initial Name Recognition and Support
Outspent by Opposition
%
Increase in support after messaging
The collaboration
When we began this campaign, Rep Conroy had a favorable rating of 17 percent in the polls with 73 percent saying they were unable to rate her, despite her being a current State Representative. The campaign started out with a massive hurdle to increase name recognition quickly.
How we solved it
We together a robust mail plan and digital advertising plan to:
-Boost name recall by introducing Deb Conroy as an engaged local leader with a track record of working on behalf of the voter.
-Highlight the differences between Conroy and Hart
-Focus on the issues voters care most about as reflected in the poll.
Engaging content
Despite being outspent 2:1, Conroy made history being elected the first woman as Dupage County Board Chair.
