Case studies
IL DEPT OF HEALTH AND HUMAN SERVICES
COVID-19 CAMPAIGN
During the height of the COVID-19 pandemic, the Illinois Department of Health and Human Services was tasked with an outreach campaign to four ethnic groups on the importance of testing and social distancing.
Strategic Consulting
Content in four languages: english, spanish, chinese and arabic.
295,563 pieces of Direct Mail in four languages
Over 90,000 robocalls sent in four langauges
Over 150,000 text messages
Creation of 116 custom vector images to reflect the diversity of Illinois and the targeted audiences
Number of languages
Custom Images Created
Mail pieces sent
The collaboration
The Illinois Department of Health and Human Services needed to quickly partner with direct mail, digital advertising and television firms to help fight the COVID-19 pandemic. The Paladin Political Group was recruited to design and target the mail campaign, robocalls and text messaging
How we solved it
The Paladin Political Group produced mailers in Spanish, Arabic, Polish and English to be mailed statewide.
Each mailer not only needed to be translated, but needed custom images to reflect each of the targeted audiences.
In addition, the mail and graphics and messaging had to take into account cultural sensitivities and differences in response the pandemic. For example, one message would focus on protecting your family and another message would have to focus on not having shame in getting tested. Understanding these differences was crucial to the success of the campaign.
In addition to design and message development, The Paladin Political Group provided strategic targeting to reach intended audiences across the state.
IL DEPT OF HEALTH AND HUMAN SERVICES
COVID-19 CAMPAIGN
During the height of the COVID-19 pandemic, the Illinois Department of Health and Human Services was tasked with an outreach campaign to four ethnic groups on the importance of testing and social distancing.
Strategic Consulting
Content in four languages: english, spanish, chinese and arabic.
295,563 pieces of Direct Mail in four languages
Over 90,000 robocalls sent in four langauges
Over 150,000 text messages
Creation of 116 custom vector images to reflect the diversity of Illinois and the targeted audiences
Number of languages
Custom Images Created
Mail pieces sent
The collaboration
The Illinois Department of Health and Human Services needed to quickly partner with direct mail, digital advertising and television firms to help fight the COVID-19 pandemic. The Paladin Political Group was recruited to design and target the mail campaign, robocalls and text messaging
How we solved it
The Paladin Political Group produced mailers in Spanish, Arabic, Polish and English to be mailed statewide.
Each mailer not only needed to be translated, but needed custom images to reflect each of the targeted audiences.
In addition, the mail and graphics and messaging had to take into account cultural sensitivities and differences in response the pandemic. For example, one message would focus on protecting your family and another message would have to focus on not having shame in getting tested. Understanding these differences was crucial to the success of the campaign.
In addition to design and message development, The Paladin Political Group provided strategic targeting to reach intended audiences across the state.
