Deb Conroy
direct mail
When we began this campaign, Rep Conroy had a favorable rating of 17 percent in the polls with 73 percent saying they were unable to rate her, despite her being a current State Representative. The campaign started out with a massive hurdle to increase name recognition quickly.
digital advertising
We together a robust mail plan and digital advertising plan to:
-Boost name recall by introducing Deb Conroy as an engaged local leader with a track record of working on behalf of the voter.
-Highlight the differences between Conroy and Hart
-Focus on the issues voters care most about as reflected in the poll.
gotv and grassroots engagement
Despite being outspent 2:1, Conroy made history being elected the first woman as Dupage County Board Chair.
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Initial Name Recognition and Support
Outspent by Opposition
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Increase in support after messaging
